ESIC Business & Marketing School

Continuous education (Executive Education)

The academic teaching of business people able to create successful businesses and organisations or operate within them in a responsible and efficient manner, in management or technical roles at whatever level in any area of the business, having an impact in the marketing field at both a national and international level. The dissemination of a culture of ethics and rationality in business activities and to promote the entrepreneurial spirit of students.

http://www.esic.edu/home/

To promote scientific and technical research in business administration and marketing, not only by supporting projects of School members, but also by providing means of communicating ideas and research to members outside the School in international circles.

http://www.esic.edu/institution/faculty-research/

Marketing, Management, Digital Economics

The Bachelor Degree in Business Management & Administration is an official degree given by ESIC as an attached center to the Rey Juan Carlos University.It consists of 240 ECTS credits, divided in 4 courses, 60 ECTS per course. It is based on the following pillars: economy, finance, business, marketing and commerce. It prepares the student to occupy positions related to General Management, scheduling, consultancy, economy and finance, HHRR, marketing, commercial, business intelligence, accounting, etc.

yes

full time, part time

The Bachelor Degree in Marketing is an official degree given by ESIC as an attached center to the Rey Juan Carlos University. It consists of 240 ECTS credits, divided in 4 courses, 60 ECTS per course. It is based on the following pillars: marketing, commercial management and digital economy, including market research and business. It prepares the student to occupy any position in the marketing or commercial areas.

yes

full time, part time

The Bachelor Degree in Advertising & Public Relations is an official degree given by ESIC as an attached center to the Rey Juan Carlos University. It consists of 240 ECTS credits, divided in 4 courses, 60 ECTS per course. It is based on three pillars: communication, advertising and public relations, even though it takes into account more general aspects of marketing. It prepares the student to develop creative and strategic tasks as well as management tasks in any advertising or business communications department.

yes

full time, part time

ESIC has created a unique pioneering International MBA for businesswomen/men designed to enhance their management and leadership skills and provide them with the expertise to solve complex challenges in an increasingly globalised environment. The programme takes place in Europe (Madrid) and Asia (Shanghai) and upon completion participants receive two degrees. This programme developed between Chinese and European institutions is a beacon for globally-focused professionals to acquire the insight, expertise, networks, and mindset to become successful executives.

yes

full time, part time

FIU Florida International University (US) Eastern Michigan University (US) Shanghai International Studies University (SISU) (Chine)

The Master in Marketing and Sales Management provides expertise knowledge in Marketing, developing the strategic and operational components,by working the more up-to-date techniques and tools that allow participants to take on top-level responsibilities efficiently based in business Marketing, by facilitating decision making and contributing to a sustained and sustainable demand in increasingly competitive and global environments. As it is focused on the managing sphere, it contains Management elements, activities and seminars that contribute to develop the managing role.

yes

full time, part time

USIL (Peru) CESA (Colombia)

The main objective of the Master in International Trade & Business is for participants to gain the skills and knowledge needed to design, evaluate, manage, & implement international Business strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised business environment. A more general goal is to produce high quality professionals who have an advanced understanding of conceptual and practical elements of international trade as marketing, logistics, ways of payment, etc.

yes

part time

International University of Rabat(Morocco) SHU (Chine); SWUFE(Chine); HAINAN (Chine); CFAU (Chine)

The Master in Communication and Advertising provides the knowledge and skills necessary to successfully address the challenges posed by this new information society where power is largely in the hands of the consumer. Students learn to handle communication in a way that includes all possible perspectives: from internal audiences to external communication.

yes

part time

This master prepares participants to implement an efficient financial function which protects the survival of the business and supports its profitable and sustainable growth. It considers the demands of the current Spanish business, the faculty staff are business professionals and uses made-to-measure documents.Aimed at professionals who wish to take up responsibility positions in SMEs or corporate staff of big business. Its success is based on: coordinated team of teachers;a method that promotes consideration;decision making and teaching work.

yes

part time

A Master which aims at training future experts in Human Resources. It's a rigorous and extensive program, which puts emphasis on people as strategic assets of companies, as they are the ones who ultimately lead companies to success. Basic approaches: Strategic vision of people management; Global vision, understanding Human Resources as a part that affects all areas of the company; Practical vision: methodology focused on business practice; and Ethical vision of business.

yes

part time

The Master in Marketing Science is a unique program that combines the training on Marketing Research and Business Intelligence, which allows for a 360º vision of the market, customers and competitors. The program has an eminently practical methodology, solving business problems by means of the analysis of the information through computer tools as Excel, SPSS and SAS. The program includes a residential week in London, where multinational companies specialised in Marketing Science will be visited and internships in business within the collaborative framework of ESIC.

yes

part time

ESAN Graduate School of Business (Peru)

The Master in Marketing Management is an innovative, academically sound, practice-driven, and marketing-focused programme, reflecting the current challenges of the marketplace. The main objective of the MiM is for participants to gain the skills and knowledge needed to design, evaluate, manage, and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised marketing environment.

yes

part time

SHU (Chine); SWUFE(Chine); HAINAN (Chine); CFAU (Chine)

The master has two blocks: Logistics and Chain Supply, all the logistic activities and their interaction with other areas of the business and the supply chain are studied and Distribution and Retail Management, and Implementation of SAP, ERP functions. Key differentiating factors: Certification as a Solution Consultant in SAP ERP Procurement Integral program. All activities and the interaction with other areas of the business are taken into account. Managing Professionalization Logistics and Supply Chain and Commercial Distribution areas.

yes

part time

ESAN Graduate School of Business (Peru)

With the Master in Digital Marketing you will become a global digital professional, learning the most advanced subjects and practices in the current online environment. You will learn the essential digital marketing strategies to make an impact on the 21st Century costumer: SEO, SEM, UX, display, social media, email marketing, affiliation, inbound, mobile, ecommerce, etc. With its methodology based on practical learning and real applicability, you will learn from leading professionals.

yes

part time, distance learning

SHU (Chine); SWUFE(Chine); HAINAN (Chine); CFAU (Chine)

The Master is born with the aim to equip students with the tools and knowledge needed to assume leadership positions and accountability in the digital environment. You will learn how to direct, optimise and undertake your business. With its methodology based on practical learning and real applicability, you will learn from leading professionals who will share their knowledge and experiences with students through cases, examples and exercises during the sessions.

yes

part time, distance learning

The Master in Digital Customer Management prepares you in the most advanced and effective subjects which will enable you to have a customer-centered approach. The student obtains an advanced specialisation in relational methodology, with on and offline tools and means, which allow them to be in the forefront of client management. With its methodology based on practical learning and real applicability, you will learn from leading professionals who will share their knowledge and experiences with students through cases, examples and exercises during the sessions.

yes

part time, distance learning