ESIC Business & Marketing School

Continuous education (Executive Education)

At ESIC, Business studies are approached from a new perspective that combines the technological with the quantitative and the humanities, seeking the training of professionals who respond to any need of the company and respond to the challenges of any area of ??the same. Marketing, technological innovation, ethics or entrepreneurship are very present in a teaching that seeks to transform professionals to be a factor of change in organizations at any level of management or technical.

https://www.esic.edu/institution/mission/

Faculty conducts research on corporate governance and media industries, work-life balance and HR management, last mile effect on supply chain management, social entrepreneurship, female entrepreneurship in emerging markets, crowdfunding in Spanish regions, AI and financial markets, and the effect of IOT on new business models. In the marketing field, researchers work on tools to improve crowdfunding success, online CSR communication, the advertising effect on online queries, demarketing strategies, retail digital marketing, art galleries online strategies, and e-commerce and neuromarketing.

https://www.esic.edu/investigacion_esic.php?lang=I

Marketing; Digital Economics; Management

The main objective of the Bachelor's degree in business administration and management is to train professionals to perform management, counseling and evaluation tasks in products and services organizations. These tasks can take place in the global sphere of the organization or in any of its functional areas: production, human resources, finances, commercialization, investment, administration or accounting.

yes

full time, part time

Providing adequate scientific training oriented towards business administration and management, marketing and market research is the priority objective of the Degree Program in Marketing. The need to have solid knowledge and skills in the different areas that make up the management and direction of a company make it essential to offer future managers a curriculum that integrates the different areas of knowledge of a company such as management, production, finance, human resources, new technologies, etc.

yes

full time, part time

The main objective of the Degree in Advertising and Public Relations is to provide an interdisciplinary and comprehensive training in Advertising, Public Relations and Professional Resources, typical of the area, along with other knowledge disciplines such as Communication Sciences, Social Sciences and Humanities and application of professional and academic knowledge. Apply a training close to the needs of the market and companies through knowledge of the structure, organization, management and contracting of advertising and public relations companies.

yes

full time, part time

This Master Degree in Marketing is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace. By completing the Master in Marketing Management (MIM), participants will gain the key skills and knowledge to evaluate, manage, and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment.

yes

full time, part time

FIU Florida International University (US) Eastern Michigan University (US) Shanghai International Studies University (SISU) (Chine)

The Master is designed to give participants a deep understanding of the drivers of globalization, the process of internationalization, how the global economic environment influences firms' competitive responses, and how the world is interconnected. This results in graduates ready to deal with the challenges of expanding business into new global markets along with those of managing teams across cultures and continents. Professionals and graduates from different disciplines who aim to work as international managers or sales managers in international contexts.

yes

full time, part time

USIL (Peru) CESA (Colombia)

The Master has been designed to prepare students as financial managers capable of optimizing the economic-financial and social value of global and digitized companies. Professionals who want to start, develop or reorient their professional career in the financial area or entrepreneurs who want to start a professional activity in this area. People seeking professional differentiation in greater knowledge of financial planning and financing and control systems.

yes

part time

International University of Rabat(Morocco) SHU (Chine); SWUFE(Chine); HAINAN (Chine); CFAU (Chine)

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused programme, reflecting the current challenges of the marketplace. The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised market.

yes

part time

The Master in Big Data Management is designed to provide a deep and transversal vision of Big Data, specializing in the technologies used for the processing and design of data architectures together with the different analytical techniques to obtain the maximum value that the business areas require . Through the learning by doing methodology, you will learn by practicing with the most traditional and disruptive technologies in the world of data, with the aim of designing solutions that generate value in decision making.

yes

part time

The main objective of the degree in Business Administration and Management in the Digital / Digital Business Area (GRDB) is to train professionals capable of performing management, advice and evaluation in productive and service organizations. These tasks can be carried out in the global scope of the organization or in any of its functional areas: production, human resources, financing, marketing, investment, administration or accounting.

yes

part time

This master in marketing provides an important strategic vision, all the techniques and tools to develop the capacity for analysis and, finally, professional and managerial skills and abilities to lead constantly evolving marketing and management environments, increasingly global, digital and hyperconnected. It is aimed at those who want to guide and / or enhance their professional project in the field of marketing and business development, providing a global vision by integrating the three elements that define a management program.

yes

part time

ESAN Graduate School of Business (Peru)

The function of the Director of Logistics and Supply Chain is one of the great strategic axes of most companies. The Master in Logistics and Supply Chain (LOCS + SAP ERP Accreditation) of ESIC demonstrates the critical importance of excellent chain management, from provisioning until the consumer purchases or consumes the product. In addition, it covers the management of the product once it is deposited in the establishments for its commercialization.

yes

part time

SHU (Chine); SWUFE(Chine); HAINAN (Chine); CFAU (Chine)

The business sector demands professionals who know how to respond to the challenge of managing people and achieving efficient organizations. The Master in People Management and Organizational Development [DRHO] is one of the most complete programs that you can find in the market today in the training of experts in Human Resources Management. A rigorous program with long experience, which emphasizes people as strategic assets of companies and future human resources managers as undisputed leaders of this process.

yes

part time

ESAN Graduate School of Business (Peru)

Companies must be transformed and adapted to a new economy, where the only way is that professionals who are part of the technologies, are trained in the new skills and abilities in the direction and management of companies in digital environments. The Master in Digital Business responds to this need. A comprehensive training that will allow you to boost the process of digitalization of your company, acquire a global vision of the digital environment or prepare for the launch of your own online business.

yes

part time, distance learning

SHU (Chine); SWUFE(Chine); HAINAN (Chine); CFAU (Chine)

our Master in Customer Experience Management (MICEMD) provides you with the knowledge and tools necessary to meet consumers, listen to them, turn them into your customers and, finally, fans of your brand. Through a practical methodology and by the hand of active experts, you will learn for 9 months to understand and apply concepts such as competitive intelligence, marketing automation, lead generation or neuromarketing. You will work on a project with real brands, develop a final research project and attend webinars, master workshops and masterclasses.

yes

part time, distance learning

Companies transmit a multitude of messages, whether voluntary or involuntary. And it is precisely in the communication "linked to the human factor" that the real difference between success and failure in the relationship of companies with the other agents involved in their activity. The master provides the knowledge and tools necessary to successfully address the challenges posed by this new information society where power is largely in the hands of the consumer and other stakeholders. The environment is more complex and demands much more qualified professionals in leadership positions.

yes

part time, distance learning

Our Master has a specialized program in Marketing Research & Analytics that reinforces the global vision of business and the international approach through practice, the latest technologies and digitalization, to define the analysis and appropriate decisions for Respond to market challenges.

yes

The ESIC MBA was created more than three decades ago to respond to the growing need of companies to incorporate professionals and entrepreneurs with modern training and adapted to today's business reality, capable of creating and leading efficient work teams in global and digital environments in constant change and transformation. The MBA is a master's program in administration that covers all functional areas of the company, while offering a special and differentiated focus on the latest trends in marketing and digital economy.

yes

International Master Business Administration. ESIC Business and Marketing School (ESIC) and Shanghai International Studies University (SISU) have joined forces to create a unique and pioneering International MBA (IMBA) for businesswomen/men designed to enhance their management and leadership skills and provide them with the expertise to solve complex challenges in an increasingly globalized environment. Upon completion, participants will receive two MBA degrees from two prestigious institutions: ESIC IMBA + SISU MBA.

yes

An Executive Master in Business Administration (EMBA) must respond to the increasing levels of demand that managers and entrepreneurs find in their day to day. Aspects such as the creation of added value, strategic vision, response to the globalized environment, differentiation through corporate culture and corporate social responsibility, knowledge management, the focus of stakeholders (stakeholders) and the Strategic perspective of people management, among many others, forces us to lifelong learning if we want to be effective and efficient in the performance of our responsibilities.

yes