Varna University of Management

MSc International Hospitality and Tourism Management BA Marketing and Management of Hospitality and Tourism

The University was first in the country to incorporate into the curricula the teaching methods problem-cased and case-based learning. The Faculty has always focussed on practically oriented academic programmes that allow students to gain on the job training through participation in industry based internships and work placements. In addition, Faculty students have the opportunity to participate in different exchange programmes (in EU and outside of the EU) in addition to their enrolment for a Double Degree from the British partner university: Cardiff Metropolitan University.

www.vum.bg

The significance of the research activities at VUM is underlined by the fact that, according to SSRN, in terms of research and number of publications VUM faculty and students have earned the university a prestigious place - among the top 300 business schools worldwide. VUM faculty is engaged in various international science and research projects. VUM Research Institute issues internationally recognized science journals such as European Journal of Tourism Research (EJTR). According to Scopus, EJTR is among the highest ranked European journals in the field of tourism research.

https://vum.bg/research/

Business Administration; Hospitality Management; Business Management

The program builds leaders capable of discussing economic, cultural, ethical and social issues for international business and suggesting policies of corporate social responsibility. This program develops students' ability to assess international investment, intercultural organizations and their integration into local contexts on one hand and into the global financial system, on the other. VUM's network of international partners, allows students to carry out their obligatory practical training and to create contacts, gain skills and experience and lay the foundations of a successful career.

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Students acquire important theoretical knowledge in economics, management and behavioral sciences, finance, accounting, human resources, marketing and entrepreneurship, information technologies, business communications and others. Problem-based and case-based learning techniques applied during the course of education are related to the actual practice in the hospitality business and lead to creativity and innovative thinking when dealing with real cases in the business practice, teamwork skills, communication, planning and organizational skills, decision-making and conflict management.

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The MBA program at VUM, focused on practical training prepares graduates for successful professional realization in the areas of marketing and advertising, finance, accounting, human resources, but also graduates could utilize the accumulated experience and knowledge as a starting point for taking higher management positions in their area of professional development. The MBA diploma opens up opportunities for leadership positions in all areas of business. Some of the top MBA careers include positions in public relations, advertising, sales, marketing, and event management.

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Graduates of this MSc in IHTM become managers, leaders, and entrepreneurs within all the sectors of the hospitality and tourism industry in different parts of the world. The programme practically prepares graduates for successful professional and career development in official tourism organizations, logistic companies and agencies, hotels and hotel chains, tour operators and travel agencies, governmental and international institutions and organizations acting in the sphere of tourism management not only in Bulgaria but worldwide.

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In the course of their studies, students undertake practical internships of up to 12 months. Thanks to the rich and sophisticated network of active international partners of VUM, our students get the opportunity to work with some of the best chefs in the world, to gain valuable experience into high-classed restaurants and to work in "Michelin" starred ones. Thus, they get a real opportunity to create contacts, gain skills and experience in a real environment and lay the foundations for their future successful business realization.

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Students'practical training takes place in the professional environment of the Culinary Arts Institute at VUM under the guidance of foreign and Bulgarian chef instructors with extensive practical experience in premium-class restaurants in Europe, Asia, North and Latin America. Students acquire important theoretical knowledge in accounting, pricing, marketing, business communications, human resources management and more, studying more specialized modules such as culinary arts technology, innovation and creativity in gastronomy and culinary arts, international F&B management, event management.

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The Master programme in Advertising and Brand Management covers the whole cycle of the creation and life of a brand. It begins with lectures on analyzing the customers and their environment, followed by innovations in product development and the building of a brand, the development of creative strategic thinking and the final focus on the ways to communicate the message. This Master program was created by practitioners with continuous and deep experience in marketing and communication.

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