FHWien der WKW - University of Applied Sciences for Management & Communication

We create a learning environment that fosters professional, social and personal development of students. Lecturers have a business background so our graduates get a highly relevant education and contribute to solutions for real-life problems in a confident and independent manner. They can present arguments based on a high degree of specialized knowledge and gain effective social and communication skills, thinking critically and reflexively. This demands interdisciplinary teaching, new methods of learning and the interplay between content-related, strategic and social-communicative e-learning.

https://www.fh-wien.ac.at/

There are two main fields of reasearch at the moment: one focus is how digitalization affects human resource management and organisations in the new world of working the second focus is on innovations in gastronomy.

https://www.fh-wien.ac.at/

0411 Accounting and taxation; 0412 Finance, banking and insurance; 0413 Management and administration

Graduates are qualified to solve the complex tasks presented within the field of work, based on sound economic and legal basic knowledge, international standards and economic requirements. The further development of social and personal skills are also an essential part of the program supported by appropriate seminars throughout the course of the study. The field of study includes economic and legal basics, accounting, financial statements and balancing, corporate finance and managerial accounting, project management, analytical and methodical competences and social skills.

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Financial Leadership describes the sum of the requirements that a finance executive has to meet today. Challenging is the agreement of opposites: professional and personal expertise, internal and external accounting, leadership and management. Excellent specialist knowledge has become self-evident – furthermore, the quick understanding of complex new content and sound decision making in critical situations is of high importance. Highlights of this course include business controlling, design of financial and risk positions, strategic management and leadership/management skills.

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This program provides students with current specialist knowledge while acquiring personal, social and methodological skills in order to be able to act successfully in new, dynamic working environments. The combination of scientific principles and relation to professional practice through market-relevant projects and company-specific case studies optimally prepares the students for their careers. Areas of expertise include human resource development and management, employment law, recruiting processes, empirical social research, business knowledge and social skills.

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This master program provides students with a scientifically sound education dedicated to the requirements of professional practice. The program trains executives, project managers and consultants in matters of organizational and human resource development, enabling them to work in areas where strategic, conceptual and integrative competences are required. With 90% of the teaching staff coming directly from the practice, students can make valuable contacts during their studies and gain first-hand knowledge.

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The bachelor program includes education in economics and business administration, finance and accounting, real estate finance and marketing, construction basics, real estate law, public construction, land register and tax law, property management, brokerage, property evaluation and social skills. Due to the high density of real estate-relevant teaching units, the degree program Real Estate business at an academic level is unique in Austria. Graduates are qualified to work in all fields of the real estate industry based on academically interdisciplinary knowledge.

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This master program offers theory and practice in economy, law and technology with an emphasis on real estate development. They are linked with due diligence and portfolio management. A high density of real estate relevant courses supervised by well-known real estate practitioners characterizes this program as well as the possibility to make contacts already during the studies present the special advantages for graduates of this program. Graduates have acquired the competence to manage top-class real estate projects, to lead employees and to advise and support customers at the highest level.

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Graduates are qualified to become the leaders and founders of tomorrow, based on extensive business expertise, high methodical, communicational and social skills, as well as entrepreneurial thinking. Studies include comprehensive business expertise and interdisciplinary tasks such as case studies and projects with partner companies. The program focuses on internationalisation, the promotion of leadership and communication skills, personality development and career planning. Specializations: digital innovation, family business and strategic management (choose two out of three).

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Graduates of this program are equipped with necessary skills to manage companies that want to exploit their growth potential internationally. Emphasis in this English-language Master's program is placed on the strategic management of organizational growth and restructuring processes. The development of problem-solving skills, leadership capabilities and the ability to adapt to changes in the business environment are also key focus areas. The aim is to train students to become "business all-rounders", so that they can recognize the interactions between all business areas.

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Graduates are qualified to work in all areas of the tourism industry based on a theoretically sound, practical education. Courses include tourist marketing & business administration, corporate governance and leadership, overall knowledge of the tourism industry as well as business English and social skills. Specializations include hotel management, gastronomy and culinary management, event management, congress and convention management and management of tourist modes of transportation. Individual career coaching strengthens the students’ competence acquisition for a dynamic tourism industry.

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This master program focuses on the acquisition of technical, social and methodological skills needed by tourism executives. Additionally, networking opportunities are offered through close cooperation with partner companies. With a strong emphasis on internationalism, this program offers multiple courses held in English such as International Tourism Management, Leader Advanced and Microeconomics of Competitiveness. This combination provides students with a unique in-service leadership training that will help them succeed in tomorrow´s tourism.

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We create a learning environment that fosters professional, social and personal development of students. Lecturers have a business background so our graduates get a highly relevant education and contribute to solutions for real-life problems in a confident and independent manner. They can present arguments based on a high degree of specialized knowledge and gain effective social and communication skills, thinking critically and reflexively. This demands interdisciplinary teaching, new methods of learning and the interplay between content-related, strategic and social-communicative e-learning.

https://www.fh-wien.ac.at/

The research focus is on how digitalization affects core fields of professional communication on the micro- (individual user practices), meso- (professional functions and modes of organizing) and macro-level (markets and publics). It deals with 2 core challenges; the impact of digitalization on the profession in terms of shifting perceptions of roles and skills, goals and strategies, workflow & resources & the impact of digitalization on mutual attitudes and relationships at the business-society-interface, We investigate processes of image and opinion formation using web-based methods.

https://www.fh-wien.ac.at/

Management and Administration; Marketing & Advertising

Graduates are qualified to develop and implement marketing and sales concepts using economic and legal knowledge, marketing and sales expertise as well as social and international competencies. They can carry out an environmental, market and business analysis, develop and implement marketing and distribution concepts; plan, implement and check the marketing mix of a company; develop and implement marketing and PR concepts; carry out project and event management; design, define and optimise distribution channels; manage clients and personal sales.

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Graduates are qualified to lead Marketing and Sales departments, analyse markets, plan and implement strategies. They can work with business, legal, social and ethical management principles; prepare and analyze data and to derive marketing and sales measures thereof; flexibly adapt marketing and sales strategies for different industries; meet the challenges of digitalization with adequate strategies (CRM, data mining, e-commerce) and examine and critically reflect on problems in their field using scientific methods.

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Graduates are qualified to develop, execute and evaluate communication concepts, pursue an academically oriented, economically and legally informed view. Areas of application are public relations, media and press relations, internal communication, marketing and sales promotion, corporate identity, corporate communications, event management, sponsoring and marketing – with particular emphasis in all areas on the challenges of digital change. Graduates must also complete an internship worth 18 ECTS credits.

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Graduates are qualified to critically reflect, develop and execute integrated communication strategies, and hence to contribute to corporate reputation, informed by leadership, social and digital skills. These skills are rooted in extensive knowledge and methodological evaluation of approaches to integrated communication, leadership communication, social skills, and corporate social responsibility. Graduates must independently compose a written master thesis and pass a final oral examination on their master thesis and on related subjects as part of their curriculum.

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