Széchenyi István University (Univeristy of Győr)

In Hungarian language BSc level: Business Administration and Management, Commerce and Marketing, Tourism and Catering MSc level: Marketing, International Economy and Business, Management and Leadership, Regional and Environmental Economic Studies, Supply Chain Management, English Doctoral School - PhD programme: regional sciences In English language BSc level: Business Administration and Management MSc level: Marketing, International Economy and Business, Supply Chain Management Doctoral School - PhD programme: management.

https://kgk.sze.hu/en_GB/education

Business and economics; Marketing and management; Tourism

Qualification: Economist in Business Administration and Management The necessary credits for acquiring a degree: 180+30 credits The course aims to train business experts who will be capable of planning, analysing, coordinating and organising business activities in economic organisations and institutions, by having a vast knowledge of economic, sociological, business and applied economic theories and methods. Their expertise will enable them to continue their studies at a masters (MSc) level.

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In this specialization, we train economists with business, commercial and marketing skills who will be able to demand-driven purchase and sale of a variety of products and services. They could organize and manage the commercial activities of small and medium-sized businesses. Graduate students will be able to analyze the effects of different sales techniques, investigate companies' market relationships, and demand for products or services. The acquired methodological knowledge enables to develop proposals for improving the market activity of small, medium and large companies.

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The training aims at acquainting the students with the principles and features of how the tourism sector works and the system of services the tourists can demand. The students can have their practices for work experience in different tourism businesses (such as accommodation facilities, horse-boarding facilities, catering facilities, travel-organizing firms, leisure horse-facilities). The students can receive training in two specialisations: foreign tourism and hotels and hotels and catering.

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Our aim is to give our students an insight into the Hungarian and international marketing processes, to familiarize them with real business problems and possible solutions (regular professional trips), to make them see through institutional structures (invitation of external lecturers), to provide them with routine analysis (a large number of practices, participation in research), to give them adequate communication knowledge in Hungarian and foreign languages. We would like to achieve the improvement of skills through the combination of theoretical and practical education.

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The central feature of the Programme is its integrated approach concerned logistics, business management, and supply chain. It covers areas in disciplines including logistics, transportation, forwarding, purchasing, distribution, global economics, decision sciences, research methodology. By the most of the courses students can receive input from ‘experts by experience’ in strong collaboration with the industrial partners of our university. Project-work in small group on real cases is a relevant part of the programme.

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Practice-oriented courses are in focus. Students are required to plan and carry out small-scale pieces of research and projects. Lecturers employ state-of-art methods.

The academic staff is involved in a wide range of applied research in line with the multidisciplinary nature of the course: political science, international relations, cross-cultural and regional studies, organisational/institutional communication, etc.

Political science; International relations; Peace and conflict studies

The programme in International Relations is for individuals who are sensitive to global problems, open to other cultures, and are prepared to handle a broad range of evidence and analyse complex issues. It is a multidisciplinary programme which combines a wide range of courses in political science, international relations, history, economics, foreign languages, sociology, communication and regional studies. The programme trains the students to be well informed about generally accepted tendencies, characteristics and data on universal political, economic and cultural phenomena.

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